Earth Hour

"Earth Hour takes place around the world at 8:30 pm, Saturday, March 28, 2009. The project invites cities, households, communities and businesses to turn off their lights for one hour to show that it's possible to take action on global warming."

That's the idea, at least. Another feel-good attempt save the planet, but its pretty much just a PR campaign, like much of "Big Green".

If one is to honestly believe in saving the planet (translate: save the humans), it helps to do it on a more regular basis.

Therefore I submit that a new event called "Earth Lifetime". It basically consists of turning off the lights when you leave a room, for the rest of your life. It amazes me how many people fail to do this, and it has the added benefit of saving you money with lowered power bills. It would beat the pants off of Earth Hour, in terms of saving the planet.

Of course this assumes you believe that A) global warming is a bad thing, and B) Humans are a significant part of it. Because otherwise we won't be accomplishing anything, would we? Earth Lifetime still would. Gets people on both sides of the fence, BAM!